The Marketing Power of USPS
Stand Out in a World Overloaded with Digital Noise.
Did you know your local USPS marketing services offer a hidden gem that could be a game-changer for your small-to-medium-sized business this spring? That’s right—Every Door Direct Mail (EDDM) lets you target specific demographics, neighborhoods, or even individual households with your promotional materials. This precision ensures your message reaches the people most likely to take action, boosting the effectiveness of your direct mail marketing strategy.
Now, you might be thinking, "All that mail just ends up in the trash, right?" You’re not alone in that thought, but even with just a 3-5% conversion rate on 1,000 pieces, your costs are more than covered. And once you’ve gained those customers, providing excellent service, supporting local businesses, and offering convenience will help keep them coming back.
First-Class Mail (Retail):
Postcard (4.25" x 6"): $0.48 per card
Additional ounces: $0.24 per ounce
Delivery Time: 1-5 business days
Every Door Direct Mail (EDDM):
Postcards (Standard size): Starting at $0.18 per piece
Delivery: Reaches targeted neighborhoods or ZIP codes, no address required.
Nonprofit Rates (If Applicable):
Postcards (Standard size): As low as $0.25 per piece, but you must qualify for nonprofit status to access these rates.
USPS Marketing Mail:
Postcards (Standard size): Typically between $0.20 to $0.40 per piece (depending on volume and service type).
Delivery Time: 2-10 business days (slower than First-Class Mail).
How to Stand Out with USPS Direct Mail Marketing
A well-designed postcard or letter feels personal, which can help build trust and connection with your audience. More often than not, a clean and simple design with a clear and quantifiable call-to-action (CTA) is the best approach. Canva is a fantastic resource for small businesses on a budget. They offer a wide variety of free templates that are very easy to customize for your direct mail marketing campaigns.
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Besides targeting highly qualified leads during peak decision-making windows, why else should you choose USPS marketing?
High Visibility: People tend to check their mailboxes daily, and direct mail doesn’t compete with the endless scroll of online content. Studies suggest that physical mail often has a higher chance of being noticed compared to emails lost in cluttered inboxes.
Measurable Results: You can track responses with coupon codes, QR codes, or specific landing pages tied to your direct mail campaign, making it easier to analyze and optimize performance.
Longer Shelf Life: Unlike fleeting online ads, physical mail can sit on a counter or fridge for days or weeks, keeping your message in front of potential customers longer.
Another Powerful Tool: Informed Delivery
Another powerful tool offered by USPS is Informed Delivery. This digital marketing channel allows you to reach potential customers in a way that traditional methods can’t. A powerful aspect of Informed Delivery is the ability to A/B test multiple CTAs and audience splits. This means you have the ability to dive deep in real-time into specifically what type of messaging is resonating with your audience, giving you the ability to scale your campaign in a powerful and measurable manner.
The best part is, USPS offers a step-by-step tutorial that is simple enough that even a five-year-old could follow it!
Check it out: Tutorial for Informed Delivery Campaigns | USPS Delivers